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Job No. 145013

  • Job Title:
  • Information Specialist, Digital Communications, Marketing & Communications
  • Employer:
  • The University of Tennessee
  • Location:
  • knoxville , TN
  • Posting Date:
  • 11-Oct-2021
  • Description:

    Salary is commensurate with training and experience. Benefits include group hospitalization and life insurance, State Employees Retirement; Workers’

    Compensation; sick and annual leave; numerous University of Tennessee and state benefits programs, including liberal time off for holidays and

    longevity pay after three years of service; reimbursement for official travel.


    The University of Tennessee Institute of Agriculture (UTIA) seeks applications for the position of Digital Communications Specialist (Information Specialist I) in the office of Marketing and Communications. The Digital Communications Specialist will work daily on web content and e-communication tools to support the Institute’s mission of providing Real-Life Solutions to the state of Tennessee and beyond. The primary functions of this position include:

    Leads the development, creation, design, analysis, and management of the UTIA homepage and associated informational pages in support of the Institute's mission.
    Leads the development of the Marketing and Communications team site which includes downloadable content for UTIA faculty and staff.
    Creates and monitors web pages and subsites. Manages content and updates images, documents, and libraries regularly.
    Works with media relations team to post news stories and ensure integration with social media.
    Creates and maintains consistent development and accessibility standards.
    Monitors visitor activity and engagement on the website to determine effectiveness of content.
    Works closely with the IT department and UTIA leaders to provide web solutions to support departmental, unit, and Institute goals.
    Develops, designs and sends e-communications on behalf of administrative leaders.
    Serves as administrator of e-communication tools such as MailChimp and Imodules.
    Monitors open rates and activity using these tools to determine effectiveness of the communication and provides regular reporting.
    Provides graphic design assistance in creating digital forms and graphics, and other communication pieces consistent with the UTIA brand.
    The Information Specialist reports to the Vice Chancellor of Marketing and Communications.



    Associate's Degree in communications, marketing, journalism, graphic design, web design, or related field with at least 3 years of professional experience directly related to duties and responsibilities specified required.
    BS degree in communications, marketing, journalism, graphic design, web design, or related field preferred. Professional experience may include web content management, writing, editing, digital marketing/analysis, email marketing, and/or graphic design.
    Strong written and verbal skills required. Ability to manage time and multiple projects while maintaining a professional and positive attitude are essential.


    Experience using WordPress, Mailchimp, iModules, or related content management system preferred.
    Experience using Photoshop, InDesign, Illustrator, and Dreamweaver preferred.
  •  Contact information:
  • The University of Tennessee
  • knoxville, TN 37996
  • United States
  • Employer's Website:
  • Visit Employer's website

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