| LEC # | TOPICS | ASSIGNED READINGS | IN-CLASS MATERIALS |
|---|---|---|---|
| 1 | Introduction to Course Communication Strategy & Structure | Meriam, R.S., F.E. Folts, and G.F.F. Lombard. Dashman Company. Harvard Business School, Cambridge, MA, 1947. | Lecture Overheads "Strategy Checklist" |
| 2 | Strategy & Structure, cont. Oral Presentations | Minto, Barbara. "Pyramid Structure." In The Pyramid Principle: Logic in Writing and Thinking. McKinsey & Company, 1992. Barnes, Louis B. Managing Interpersonal Feedback. Boston: Harvard Business School Publications. "How to put negative criticism to positives uses." In Fear of Feedback. USAir, April 1991. | Guidelines for Oral Presentations Minto Pyramid Slides Oral Presentation Evaluation Form |
| 3 | Oral Presentations, cont. Visual Aids Q&A | Zelazny, Gene. "From Data to Chart." In Say It with Charts. McKinsey & Company. "Getting the Most from Presentation Software." McGraw Companies, June 1999. Hanman, Neal. ed. "Tips for Effective Power Point Projection." July 1999. "Handling Q&A: The five Kinds of Listenings." Harvard Communications Update, Feb. 1999. Parker, Ian. "Absolute Powerpoint:Can a software package edit our thoughts. " The New Yorker, Annals of Business Section, (28 May 2001): 76-87. | |
| 4 | Writing: Persuasion and Document Design | Yates, Joanne. "Persuasion: What the Research Tells Us." [1992] 2001. Revised. Robert B. Cialdini. Harnessing the Science of Persuasion. Harvard Business School Press, 1 Oct 2001. "Using Tables and Graphs." Sloan Communication Program. | Lecture Overheads Examples of Direct/Indirect Structure O'Brien Letters Lowe Letters "Management by Objective" Memo Examples of Persuasive Communication Lerue memos Examples of Design in Written Documents Abbott Laboratories letters Strategic Planning Techniques "Craigstone Corporation" (in-class case) |
| 5 | Writing: Writing Process and Editing | Swift, Marvin H. "Clear Writing Means Clear Thinking Means..." Jan- Feb 1973. Williams, Joseph M. "Style in Managerial Writing." In Style: Toward Clarity and Grace. Chicago: The University of Chicago Press, 1990, pp. 94. "Conceptual Parallelism." Sloan Communication Program. | |
| 6 | Resumes and Cover Letters | "Sample Job Requirements." Sloan Communication Program. "To Market Yourself Effectively." Sloan Communication Program. | |
| 7 | Marketing Yourself Effectively | ||
| 8 | Interviewing | "An Introduction to MBA Interviewing." Career Development Office. Fall 2001. | |
| 9 | Intercultural Communication | "Intercultural Communication." Sloan Communication Program. Recommended Readings: "Intercultural Business Communication: An Example." Hofstede, Geert H. "Motivation, Leadership, and organization: Do Americans Theories Apply Abroad?" Organizational Dynamics (Summer 1988): pp. 43. "Some Questions to Ask about Culture." Sloan Communication Program. | |
| 10 | Active and Reflective Listening Group Presentations | "Active Listening and Reflective Responses." "Guidelines for Group Presentations." Larry M. Robbins. "The Business of Writing and Speaking: A Managerial Communication Manual." McGraw-Hill Companies, 1985. | |
| 11 | Communication: Media Choice | "Electronic and Voice-Mail Communication" "Hafner, Katie. "Tracking the evolution of e-mail etiquette." New York Times (10 Dec 1998). PC+ (in-class case) | |
| 12 | Team Project Presentations | ||
| 13 | Course Wrap-up |