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How to Develop "Breakthrough" Products and Services >> Content Detail



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LEC #TOPICS
1Who Develops Breakthrough New Products and Services - Users or Manufacturers?
2Systematic Generation of Ideas for "Breakthrough" New Products and Services - the "Lead User Method"
3Finding out What Users Really Need: The "Sticky Information" and "Learning by Doing" Problems
4Systematic Generation of Incremental Improvements to Existing Products and Services

Traditional Marketing Research Concept Generation Techniques
5"Brainstorming" and Creativity Training Techniques
Lecturer: Jeff Mauzy, Principal, Synectics, Inc. Cambridge, MA
6The MIT Media Lab Approach: "Build It and They Will Come."
Lecturer: Joe Paradiso, MIT Media Lab
7Determining Average Users' Needs Ethnographically and Then Developing Solutions
Lecturer: Dr. Harry West, VP, Design Continuum
8Why Users Share Innovations with Each Other and with Manufacturers: Informal Know-How Trading, Collective Invention and Voluntary Revealing
9Toolkits for User Innovation
Lecturer: John Wright, International Flavors and Fragrances
10User Innovation Communities - No Manufacturer Required
11Resistance to Adopting Radically New Innovations - Even in Firms that "Want To"

 








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