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Marketing Strategy >> Content Detail


Table of Contents



Lecture Notes



Lecture Notes



I. What is Marketing Strategy?


LEC #TOPICS / READINGSNOTES
1Introduction.(PDF)
2Coors. Harvard Business School Case #9-388-014.(PDF)


II. What is Finding Profit Opportunities Strategy?


LEC #TOPICS / READINGSNOTES 
3Prelude. Harvard Business School Case #9-373-052.(PDF)
4The Walt Disney Company: The Entertainment King. Harvard Business School Case #9-701-035.
5Nintendo & Sega. Harvard Business School Case #9-795-102-103.(PDF)
6Browser Wars. Harvard Business School Case #9-798-094.(PDF)


III. Creating Competitive Advantage


LEC #TOPICS / READINGSNOTES 
7Wernerfelt. "An Efficiency Criterion for Marketing Design."
8EMI and the CT-scanner (A). Harvard Business School Case #9-383-194.(PDF)
9Nutrasweet (A-G). Harvard Business School Cases #9-794-079,…,085 (B-G given out in class).(PDF)
10Flightsafety (A-B). Harvard Business School Cases #9-799-113 & 9-799-114 (B given out in class).(PDF)
11Wal-Mart Stores, Inc. Harvard Business School Case #9-794-024.(PDF)
12Mid-term Exam.
13Marks and Spencer. Harvard Business School Cases #9-391-089 & 9-391-090.

(PDF)



IV. Challenging Competitive Advantage


LEC #TOPICS / READINGSNOTES  
14Collis and Montgomery. "Resources and Rents."
15Southwest Airlines (A). Harvard Business School Case #9-575-060.(PDF 1)
(PDF 2)
16Head Ski. Harvard Business School Case #6-313-120.

(PDF 1)
(PDF 2)

17Complaint Letters.(PDF)
18SAS (A). Harvard Business School Case #593-001-1.(PDF)
19Fox. Harvard Business School Case #9-387-096.(PDF)
20E-trade. Stanford Case #M-286.(PDF)


V. Creating Corporate Advantage


LEC #TOPICS / READINGSNOTES 
21Collis and Montgomery. "Creating Corporate Advantage." Harvard Business Review. #98303.
22Costco Companies. Harvard Business School Case #9-599-041.(PDF)
23Newell. Harvard Business School Case #N9-799-139.

(PDF)

24Final Lecture.
25Final Exam/Paper Due.
 


 



 








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