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Courses:
Entrepreneurial Marketing
>> Content Detail
Table of Contents
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Lecture Notes
Lecture Notes
Module 1: Marketing and Entrepreneurship
LEC #
TOPICS
1
Introduction (
PDF
)
2
Sustaining Competitive Advantages of New Ventures (
PDF
)
3
Guest Speaker: Eric Spitz, Chief Executive Officer of Trakus
Module 2: Identifying Market Opportunities
LEC #
TOPICS
4
Market Research (
PDF
)
5
Wildfire Communications (
PDF
)
6
Demand Forecasting (
PDF
)
7
AT&T USA Direct In-Languge Service: India (
PDF
)
Module 3: Market Development
LEC #
TOPICS
8
Creating a New Market (
PDF
)
9
Segmentation and Targeting (
PDF
)
10
Product Concept Development (
PDF
)
11
Focus vs Diversification
12
Positioning Tools (
PDF
)
Module 4: Entrepreneurial Communication Strategy
LEC #
TOPICS
13
Brent Hodgins, Guest Speaker
14
Leverage Communication
15
Overcome Market Resistance
Module 5: Entrepreneurial Pricing Strategy
LEC #
TOPICS
16
Pricing Tools I
17
Pricing Tools II
18
Market Expansion and Pricing
Module 6: Entrepreneurial Distribution Strategy
LEC #
TOPICS
19
Mathsoft (A)
20
Guest Speaker: Nick Lazaris, CEO of Keurig
Module 7: Building Customer Relationships
LEC #
TOPICS
21
Managing Customers
22
Relationship Marketing and Wrap-Up
Presentation of Marketing Plans
LEC #
TOPICS
23
Presentation of Marketing Plans
24
Presentation of Marketing Plans
25
Presentation of Marketing Plans
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