1 | Case: FedEx
Introduction |
2 | Case: Calyx and Corolla
Theory: Customer Life Time Value |
3 | Case: Population Services
Theory: Decision Making |
4 | Case: Coke
Theory: Pricing I |
5 | Case: Rohm and Haas
Theory: Pricing II |
6 | Case: BMW Films
Theory: Advertising |
7 | Midterm Exam |
8 | Case: Zenith
Theory: Diffusion |
9 | Case: Humminbird
Theory: Product Development |
10 | Case: Yoplait
Theory: Research Methods |
11 | Cases: Xerox and Intuit
Theory: Customer Satisfaction |
12 | Cases: Barco and Swatch
Theory: Product Life Cycle |
13 | Cases: Levi's, and Black and Decker
Theory: Branding |
14 | Presentations and Simulation |
15 | Final Exam |