Introduction |
1 | Strategy and Technology: Creating, Capturing and Delivering Value | |
Part 1. Understanding the Evolution of Industries |
2 | Case: Surface Logix | 2 page paper due |
3 | Case: Calloway Golf and the Big Bertha | |
4 | Case: Ventures in Salt: Compass Minerals | 2 page paper due |
5 | Case: Synthes | |
6 | Case: Goodyear: The Radial Tyre Decision | |
7 | Pause for Reflection: Competing across the Life Cycle | |
Part II. The Disintegrating Value Chain |
8 | Case: Abgenix and the Xeno Mouse | 2 page paper due |
9 | Case: Xerox Technology Ventures: March 1995 | |
10 | Case: Intel Labs and the Crisis in Photolithography (A) | 2 page paper due |
11 | Pause for Reflection: Competing across the Value Chain | |
Part III. Strategy in a Networked World |
12 | Case: Qualcomm Inc., 2004 | |
13 | Case: Nokia and Project Oxygen | |
14 | Case: Ember Corporation | |
15 | Case: HP: Carly's Dilemma | |
16 | Pause for Reflection: Competing in Networked Worlds | |
Part IV. Strategy in Practice |
17 | Case: Corning Inc.: Research Strategy in 2003 | |
18 | Lecture: Tools for Technology Strategy | |
19 | Case: We've got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business | |
20 | Case: Kirkham Instruments | |
21 | Case: Allstate Chemical Company: The Commercialization of Dynarim | |
22 | Pause for Reflection: The Role of the Analyst | |
Part V. Wrap Up |
23 | Highlights from Term Projects | 3 or 4 groups will be asked to present the results of their industry analysis |
24 | Conclusion | |