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Media in Cultural Context: Popular Readerships >> Content Detail



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Readings

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SES #TOPICSREADINGS
1Introductions: You, Me, Oprah(no readings)
2Oprah's Book Club I

Max, D. T. "The Oprah Effect." The New York Times, December 26, 1999.

Young, John. "Toni Morrison, Oprah Winfrey, and Postmodern Popular Audiences." African American Review 35, no. 2 (Summer 2001): 181-204.

Video: Oprah remembers Book Club History

3Oprah's Book Club II

Amazon logo Illouz, Eva. "Pain and Circuses." Chapter 4 in Oprah Winfrey and the Glamour of Misery. New York, NY: Columbia University Press, 2003. ISBN: 9780231118125.

Barnard, Rita. "Oprah's Paton, or South Africa and the Globalization of Suffering." Safundi 7, no. 3 (July 2006): 1-21.

Oprah's Archive of her Book Club choices



Suggested


Amazon logo McHenry, Elizabeth. Forgotten Readers: Recovering the Lost History of African American Literary Societies. Durham, NC: Duke University Press, 2002, pp. 298-315, 384-386. ISBN: 9780822329954.



Oprah vs. Franzen


Rejecting the Oprah Sticker: This is a brief piece about the tiff between Oprah and Jonathan Franzen, who is arguably one of those white male modernist writers that John Young talks about in his article. Their dispute developed after Franzen was less than enthusiastic about The Corrections being chosen for Oprah's Book Club. It still won a National Book Award. [Miller, Laura. "Book Lovers' Quarrel." Salon.com, October 26, 2001.]

Franzen vs. Women's Fiction: This piece, also brief, addresses the notion of an opposition between what Franzen writes and what women write (and how this relates to the tiff with Oprah). [Elliott, Jane. "O is for the Other Things She Gave Me: Jonathan Franzen's The Corrections and Contemporary Women's Fiction." Bitch Magazine 16 (Spring 2002): 70-74.]

Video: Franzen on Charlie Rose

4Theories of reading I

Poulet, Georges. "Phenomenology of Reading." New Literary History 1 (1969): 69-87.

Amazon logo Iser, Wolfgang. "Interaction Between Text and Reader." In Prospecting: From Reader Response to Literary Anthropology. Baltimore, MD: Johns Hopkins University Press, 1993 [1989], pp. 31-41. ISBN: 9780801845932.

Wikipedia: Phenomenology

5Oprah's Book Club III(no readings)
6Theories of reading II

Fish, Stanley. "Literature in the Reader: Affective Stylistics." New Literary History 2, no. 1, A Symposium on Literary History (Autumn 1970): 123-162.

———. "Interpreting the Variorum." Critical Inquiry 3, no. 1 (Autumn 1976): 191-196.

7The sociology and history of reading I

Amazon logo de Certeau, Michel. "Reading as Poaching." In The Practice of Everyday Life. Translated by Steven Rendall. Berkeley, CA: University of California Press, 2002 [1984], pp. 165-176. ISBN: 9780520236998.

Amazon logo Chartier, Roger. "Labourers and Voyagers: From the Text to the Reader." In The Book History Reader. Edited by David Finkelstein and Alistair McCleery. New York, NY: Routledge, 2001, pp. 47-58. ISBN: 9780415226585.



Suggested


Amazon logo Darnton, Robert. "First Steps Towards a History of Reading." In The Kiss of Lamourette: Reflections in Cultural History. New York, NY: W.W. Norton, 1990, pp. 154-187, 364-369. ISBN: 9780393027532.

8The sociology and history of reading II

Amazon logo Zboray, Robert. "Gender and Boundlessness in Reading Patterns." In A Fictive People: Antebellum Economic Development and the American Reading Public. New York, NY: Oxford University Press, 1992, pp. 163-179, 251-258. ISBN: 9780195075823.

Amazon logo Davis, Natalie Zemon. "Printing and the People." In Society and Culture in Early Modern France: Eight Essays. Palo Alto, CA: Stanford University Press, 1975, pp. 189-226, 326-336. ISBN: 9780804709729.

9The sociology and history of reading III

Amazon logo Henkin, David M. "Print in Public." In City Reading: Written Words and Public Spaces in Antebellum. New York, NY: Columbia University Press, 1998, pp. 101-135, 197-203. ISBN: 9780231107457.

Amazon logo Denning, Michael. "Fiction Factories: The Production of Dime Novels." In Mechanic Accents: Dime Novels and Working-Class Culture in America. Revised edition. London, UK: Verso, 1998, pp. 17-26, 214-216. ISBN: 9781859842508.

Amazon logo ———. "The Uses of Literacy: Class, Culture and Dime Novel Controversies." In Mechanic Accents: Dime Novels and Working-Class Culture in America. Revised edition. London, UK: Verso, 1998, pp. 47-61, 221-222. ISBN: 9781859842508.

10Reading and social identity I

Altick, Richard. "The Social Background." In The English Common Reader: A Social History of the Mass Reading Public 1800-1900. Chicago, IL: University of Chicago Press, 1957, pp. 81-98.

Amazon logo Rose, Jonathan. "Rereading the English Common Reader." In The Book History Reader. Edited by David Finkelstein and Alistair McCleery. New York, NY: Routledge, 2001, pp. 324-339. ISBN: 9780415226585.

11Reading and social identity II

Amazon logo Radway, Janice. "A Feeling for Books: The Book-of-the-Month Club, Literary Taste and Middle-Class Drive." In The Book History Reader. Edited by David Finkelstein and Alistair McCleery. New York, NY: Routledge, 2001, pp. 359-371. ISBN: 9780415226585.

Amazon logo Tompkins, Jane. "Masterpiece Theatre: The Politics of Hawthorne's Literary Reputation." In The Book History Reader. Edited by David Finkelstein and Alistair McCleery. New York, NY: Routledge, 2001, pp. 250-258. ISBN: 9780415226585.

12Reading and social identity III(no readings)
13Reading as resistance I

Amazon logo Cornelius, Janet Duitsman. "Slaves, Religion and Reading." In When I Can Read My Title Clear: Literacy, Slavery, and Religion in the Antebellum South. Columbia, SC: University of South Carolina Press, 1992, pp. 11-36, 154-159. ISBN: 9780872498716.

Amazon logo Douglass, Frederick. Chapter VI in Narrative of the Life of Frederick Douglass. Edited by William L. Andrews and William S. McFeely. New York, NY: W.W. Norton, 1997, pp. 28-35. ISBN: 9780393969665. (The e-text is available via of Project Gutenberg.)



Suggested


Amazon logo Henson, Josiah. In The Life of Josiah Henson, Formerly a Slave, Now an Inhabitant of Canada (1849). Whitefish, MT: Kessinger Publishing, 2007. ISBN: 9780548593233.

14Reading as resistance IIClass guest: Professor Alisa Braithwaite
15Romance readers I

Amazon logo Radway, Janice. "The Readers and their Romances." In Reading the Romance: Women, Patriarchy, and Popular Literature. 2nd ed. Durham, NC: University of North Carolina Press, 1991, pp. 46-85. ISBN: 9780807843499.

Parameswaran, Radhika. "Western Romance Fiction as English-Language Media in Postcolonial India." Journal of Communication 49, no. 3 (Summer 1999): 84-105.

In addition to reading these two articles, you must also go to a bookstore and buy a mass market romance novel (a REAL mass market romance novel, in a major romance series). And read it. In a public place.

Out of class: Go visit a comics shop
16Romance readers IIAmazon logo Radway, Janice. "Introduction: Writing Reading the Romance." In Reading the Romance: Women, Patriarchy, and Popular Literature. 2nd ed. Durham, NC: University of North Carolina Press, 1991, pp. 46-85. ISBN: 9780807843499.
17Fandom I

Amazon logo Brown, Jeffrey. "Comic Book Fandom." Black Superheroes, Milestone Comics, and Their Fans. Jackson, MI: University of Mississippi Press, 2001, pp. 58-92, 205. ISBN: 9781578062829.
This is a wonderful piece. One of my favorite studies of fan behavior. The material about comics fans at their annual convention is priceless.

Class Guest: Jeet Heer



Discussion of comics shop visit


The following blogs feature debates that arise as the comic book industry deals with the state of comic book shops. Your task in reading these sites is threefold: follow this controversy and see what it says about fandom and about blogs as a medium; pay attention to gender, which is featured especially in the entry from Jennifer De Guzman (SLG-news); follow the discussion BEYOND these four links, and see where else the debate goes through links and comments. Come to class prepared to comment.

The righteous anger of Eric Reynolds by Heidi MacDonald in The Beat: The News Blog of Comics Culture (September 1, 2007)

On being a grown-up in the comic-book industry by Christopher Butcher in Comics212 (September 3, 2007)

Why Comic Shops Still Matter, Or At Least Why They Should by Tom Spurgeon in The Comics Report (September 10, 2007)

The State of Comic Shops by Jennider De Guzman in SLG: Better Comics Through Superior Firepower by SLG Publishing News (September 12, 2007)

18Fandom II

Amazon logo Jenkins, Henry. "Scribbling in the Margins: Fan Readers / Fan Writers." Textual Poachers: Television Fans and Participatory Culture. New York, NY: Routledge, 1992, pp. 152-184. ISBN: 9780415905725.

Amazon logo Penley, Constance. "Feminism, Psychoanalysis, and the Study of Popular Culture." Cultural Studies. Edited by Lawrence Grossberg, Cary Nelson, and Paula A. Treichler. New York, NY: Routledge, 1991, pp. 479-494. ISBN: 9780415903455.

In addition to reading these two articles, you must also browse the internet for fan fiction sites (and/or anti fan fiction sites) to familiarize yourself with what the internet has meant for the field of fan behavior that Jenkins and Penley scrutinize so closely and so intelligently in their work.

19A visit to the Rare Books Department at the Boston Public Library(no readings)
20The bestseller

Miller, Laura. "The Best-Seller List as Marketing Tool and Historical Fiction." Book History 3 (2000): 286-304.

Amazon logo Twitchell, James B. "Paperbacked Culture." Carnival Culture: The Trashing of Taste in America. New York, NY: Columbia University Press, 1992, pp. 67-81, 98-130. ISBN: 9780231078306.



Suggested


Amazon logo Squaires, Claire. Marketing Literature: The Making of Contemporary Writing in Britain. London, UK: Palgrave, 2007, chapter 1. ISBN: 9781403997739.
This reading covers a lot of ground, charting changes that happened throughout the 1990s in the book trades. Her focus is London, but what she says certain applies just as well to a US context. It will help you think about how certain books become bestsellers (especially certain literary books).

Brouillette, Sarah. "The Paperback." In The Oxford Companion to the Book. Forthcoming.

Out of class: Go visit a mega-chain bookstore, and watch You've Got Mail.
21Bookstores, online and off-line

Class Guest: Laura J. Miller

Amazon logo Miller, Laura J. "Serving the Entertained Consumer: The Multifunction Bookstore." In Reluctant Capitalists: Bookselling and the Culture of Consumption. Chicago, IL: University of Chicago Press, 2006, pp. 104-139, 258-263. ISBN: 9780226525907.

Gardiner, Juliet. "Reformulating the Reader: Internet Bookselling and its Impact on the Construction of Reading Practices." Changing English 9, no. 2 (October 2002): 161-168.



Suggested


Amazon logo Miller, Laura J. Reluctant Capitalists: Bookselling and the Culture of Consumption. Chicago, IL: University of Chicago Press, 2006, pp. 104-139, 258-263. ISBN: 9780226525907.

22FADS: reading as social engineering

Fuller, Danielle, and DeNel Rehberg Sedo. "A Reading Spectacle for the Nation: The CBC and 'Canada Reads'." Journal of Canadian Studies 40, no. 1 (Winter 2006): 5-36.

After reading this article, visit the Library of Congress Web site "One Book" Reading Promotion Projects or find another way to learn about a citywide, regional, or national "mass reading" event that interests you. Learn something about it and come to class prepared to talk about it. See if you can find out who funds the program and who "benefits" from it.

23FADS: Harry Potter mania

Nel, Philip. "Is There a Text in this Advertising Campaign?: Literature, Marketing, and Harry Potter." The Lion and the Unicorn 29, no. 2 (2005): 236-267.

Waetjen, Jarrod, and Timothy Gibson. "Harry Potter and the Commodity Fetish: Activating Corporate Readings in the Journey from Text to Commercial Intertext." Communication and Critical/Cultural Studies 4, no. 1 (March 2007): 3-26.



Suggested


Bérubé, Michael. "Harry Potter and the Power of Narrative." The Common Review 6, no. 1 (Summer 2007): 15-20.

24Research presentations(no readings)
25Wrapping up(no readings)

 








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