Courses:

Course Info

• Course Number / Code:
• 15.818 (Spring 2005) 
• Course Title:
• Pricing 
• Course Level:
• Graduate 
• Offered by :
• Massachusetts Institute of Technology (MIT)
  Massachusetts, United States  
• Department:
• Sloan School of Management 
• Course Introduction:
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  15.818 Pricing
  
  
  
  

  Spring 2005

  
  
  

  
  
  

  Course Highlights

  
  
  

  This course features case studies and questions for discussion in the lecture notes section, and group assignments.

  
  
  

  Course Description

  
  
  

  This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning.