Lec # | TOPICS | TYPES | NOTEs |
---|---|---|---|
1 | Marketing (4P's, 5C's)† and Positioning (Company skills) | Theory | (PDF) |
2 | Barco Projection Systems: Worldwide Niche Marketing | Case | |
3 | The Brita Products Company | Case | |
4 | Product (Designing for Customers) | Theory | (PDF) |
5 | Southwest Airlines, 1993* | Case | |
6 | Calyx and Corolla | Case | |
7 | Customers (Behavior, Research) | Theory | (PDF) |
8 | Snapple* | Case | |
9 | Sony Aibo: The World's First Entertainment Robot | Case | |
10 | Advertising (Promotion) | Theory | (PDF) |
11 | Swatch* | Case | |
12 | BMW Films | Case | |
13 | Pricing (Customers, Competition) | Theory | (PDF) |
14 | Tweeter, etc.* | Case | |
15 | Distribution (Place, Collaborators) | Theory | (PDF) |
16 | Aravind Eye Hospital, Madurai, India | Case | |
17 | Wrap up and Review (Context) Exercise on the Practice of Marketing is due. | Theory Practice | (PDF) |