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Introduction to Marketing >> Content Detail



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Calendar

Lec #TOPICSTYPEs
1Marketing (4P's, 5C's)† and Positioning (Company skills)Theory
2Barco Projection Systems: Worldwide Niche MarketingCase
3The Brita Products CompanyCase
4Product (Designing for Customers)Theory
5Southwest Airlines, 1993*Case
6Calyx and CorollaCase
7Customers (Behavior, Research)Theory
8Snapple*Case
9Sony Aibo: The World's First Entertainment RobotCase
10Advertising (Promotion)Theory
11Swatch*Case
12BMW FilmsCase
13Pricing (Customers, Competition)Theory
14Tweeter, etc.*Case
15Distribution (Place, Collaborators)Theory
16Aravind Eye Hospital, Madurai, IndiaCase
17Wrap up and Review (Context)

Exercise on the Practice of Marketing is due.
Theory

Practice

† Product, Promotion, Price, Place and Customer, Company Skills, Competition, Collaborators, Context
* Case eligible for group case write up.


 








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