Lec # | TOPICS | TYPEs |
---|---|---|
1 | Marketing (4P's, 5C's)† and Positioning (Company skills) | Theory |
2 | Barco Projection Systems: Worldwide Niche Marketing | Case |
3 | The Brita Products Company | Case |
4 | Product (Designing for Customers) | Theory |
5 | Southwest Airlines, 1993* | Case |
6 | Calyx and Corolla | Case |
7 | Customers (Behavior, Research) | Theory |
8 | Snapple* | Case |
9 | Sony Aibo: The World's First Entertainment Robot | Case |
10 | Advertising (Promotion) | Theory |
11 | Swatch* | Case |
12 | BMW Films | Case |
13 | Pricing (Customers, Competition) | Theory |
14 | Tweeter, etc.* | Case |
15 | Distribution (Place, Collaborators) | Theory |
16 | Aravind Eye Hospital, Madurai, India | Case |
17 | Wrap up and Review (Context) Exercise on the Practice of Marketing is due. | Theory Practice |