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Course Info

  • Course Number / Code:
  • 15.81 (Spring 2005) 
  • Course Title:
  • Introduction to Marketing 
  • Course Level:
  • Graduate 
  • Offered by :
  • Massachusetts Institute of Technology (MIT)
    Massachusetts, United States  
  • Department:
  • Sloan School of Management 
  • Course Instructor(s):
  • Prof. John Hauser 
  • Course Introduction:
  •  


  • 15.810 Introduction to Marketing



    Spring 2005




    Course Highlights


    This marketing course features a full set of lecture notes and assignments. The final project is also available in the projects section.


    Course Description


    This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. 


    Technical Requirements


    Special software is required to use some of the files in this course: .xls.


    *Some translations represent previous versions of courses.

     

ACKNOWLEDGEMENT:
This course content is a redistribution of MIT Open Courses. Access to the course materials is free to all users.






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