Courses:

Course Info

• Course Number / Code:
• 15.81 (Spring 2005) 
• Course Title:
• Introduction to Marketing 
• Course Level:
• Graduate 
• Offered by :
• Massachusetts Institute of Technology (MIT)
  Massachusetts, United States  
• Department:
• Sloan School of Management 
• Course Instructor(s):
• Prof. John Hauser 
• Course Introduction:
•  
• 
  
  15.810 Introduction to Marketing
  
  
  
  

  Spring 2005

  
  
  

  
  
  

  Course Highlights

  
  
  

  This marketing course features a full set of lecture notes and assignments. The final project is also available in the projects section.

  
  
  

  Course Description

  
  
  

  This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. 

  
  
  

  Technical Requirements

  
  
  

  Special software is required to use some of the files in this course: .xls.

  
  

  *Some translations represent previous versions of courses.